The Art of Value Averaging: A Fresh Take on Investment Strategy

Imagine a world where market volatility doesn't keep you up at night, where you can confidently navigate the ups and downs of the financial landscape. Enter value averaging, an investment strategy that's been flying under the radar but holds immense potential for savvy investors. This approach not only helps manage risk but also capitalizes on market fluctuations in a way that traditional methods often miss.

The Art of Value Averaging: A Fresh Take on Investment Strategy

Understanding the Basics of Value Averaging

Value averaging is an investment strategy that aims to build a portfolio’s value at a steady, predetermined rate. Unlike dollar-cost averaging, which involves investing a fixed amount at regular intervals, value averaging adjusts the investment amount based on the portfolio’s performance relative to a target growth rate.

The core principle of value averaging is to invest more when prices are low and less (or even sell) when prices are high. This approach automatically enforces the age-old wisdom of buy low, sell high, without requiring the investor to time the market actively.

The Historical Context of Value Averaging

Value averaging was first introduced by Michael E. Edleson in his 1991 book, Value Averaging: The Safe and Easy Strategy for Higher Investment Returns. Edleson, a former Harvard Business School professor, developed this strategy as an alternative to the widely popular dollar-cost averaging method.

Since its introduction, value averaging has gained a dedicated following among certain investors and financial advisors. However, it has not achieved the same level of mainstream popularity as dollar-cost averaging, partly due to its more complex implementation and the need for active management.

How Value Averaging Works in Practice

To implement a value averaging strategy, an investor first determines a target growth rate for their portfolio. This could be a fixed dollar amount or a percentage increase over time. The investor then calculates the desired portfolio value at each investment interval based on this target growth rate.

At each interval, the investor compares the actual portfolio value to the target value. If the portfolio value is below the target, the investor adds more funds. If it’s above the target, they invest less or potentially sell some assets.

For example, let’s say an investor aims to increase their portfolio by $500 each month. If after one month, the portfolio has grown by only $300 due to market conditions, they would invest an additional $200 to reach the $500 target growth. Conversely, if the portfolio had grown by $700, they might choose to invest nothing that month or even sell $200 worth of assets.

The Psychological Benefits of Value Averaging

One of the most significant advantages of value averaging is its potential to mitigate the emotional aspects of investing. By providing a clear, mathematical framework for investment decisions, it helps remove the influence of fear and greed that often lead to poor timing in the markets.

This strategy can be particularly beneficial during periods of high market volatility. When markets are down, the value averaging approach naturally leads to buying more shares at lower prices. When markets are up, it encourages selling or reducing purchases, potentially locking in gains.

Comparing Value Averaging to Other Investment Strategies

While value averaging shares some similarities with dollar-cost averaging, there are key differences. Dollar-cost averaging involves investing a fixed amount at regular intervals, regardless of market conditions. This can lead to buying more shares when prices are low and fewer when prices are high, but not to the same degree as value averaging.

Value averaging also differs from lump-sum investing, where an investor puts a large amount of money into the market all at once. While lump-sum investing can potentially yield higher returns if timed correctly, it also carries higher risk and can be psychologically challenging for many investors.

The Mathematical Edge of Value Averaging

Proponents of value averaging argue that it offers a mathematical advantage over other investment strategies. By consistently buying more shares when prices are low and fewer (or selling) when prices are high, value averaging can potentially lead to a lower average cost per share over time.

This approach also naturally aligns with the concept of rebalancing, as it encourages selling assets that have outperformed and buying those that have underperformed relative to the overall portfolio target.

Challenges and Considerations in Implementing Value Averaging

While value averaging offers potential benefits, it’s not without its challenges. One of the primary difficulties is the need for ongoing management and potentially frequent transactions. This can lead to higher transaction costs and may be time-consuming for individual investors.

Additionally, value averaging may require regular cash infusions, especially during extended market downturns. This can be challenging for investors with limited disposable income or those who prefer a more hands-off approach to investing.

Tax implications should also be considered, particularly in taxable accounts where frequent selling to meet value averaging targets could trigger capital gains taxes.


Key Insights for Implementing Value Averaging

  • Start with a realistic target growth rate that aligns with your financial goals and risk tolerance

  • Use a spreadsheet or specialized software to track your target values and actual portfolio performance

  • Consider implementing value averaging in tax-advantaged accounts to minimize tax implications

  • Be prepared for potentially large cash requirements during market downturns

  • Regularly review and adjust your strategy as needed, taking into account changes in your financial situation and market conditions


In conclusion, value averaging represents a sophisticated approach to investing that can offer significant benefits for those willing to put in the effort to implement it properly. By systematically capitalizing on market fluctuations and enforcing disciplined investment behavior, value averaging has the potential to enhance returns and reduce risk over the long term. As with any investment strategy, it’s crucial to carefully consider your individual circumstances and consult with a financial advisor before making significant changes to your investment approach. With proper understanding and execution, value averaging could be a valuable tool in your investment arsenal, helping you navigate the complexities of the financial markets with greater confidence and precision.